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ICICI Direct
89/100
Full-Service 3-in-1 Broker
Premier 3-in-1 integrated banking and Demat account with research advisory.
Credwiser Score 89/100

ICICI Direct

Full-Service 3-in-1 Broker • Premier 3-in-1 integrated banking and Demat account with research advisory.

Broker TypeFull-Service 3-in-1 Broker
Account Opening₹0 (Under ICICI Neo Plan promotion)
Demat AMC₹300 - ₹700 per year based on plan variant
Equity Delivery0.55% (Traditional Plan) or ₹0 (ICICI Neo Plan)
Equity IntradayFlat ₹20 per trade on Neo Plan
Futures & OptionsFlat ₹20 per order on Neo Plan
MTF Rate9.65% to 12.99% per annum (Prime/Neo tier MTF funding)
DP Charges₹25 + 18% GST per scrip on debit
PlatformICICI Direct Markets App, Trade Racer desktop terminal
Algo / APIBreeze API available for programmatic traders
Active Clients2.5 Million+
SEBI RegistrationINZ000183631 • NSDL/CDSL Dual Depository
Best ForHigh net-worth investors, senior citizens, and existing ICICI Bank savings account holders

Strengths

  • Seamless 3-in-1 integration linking ICICI Bank savings account with Demat
  • Instant fund payouts upon stock sale (e-ATM payout within 30 minutes)
  • Institutional grade fundamental research reports and stock picks

Weaknesses

  • Traditional brokerage plans carry steep percentage charges (up to 0.55%) unless enrolled in Neo
  • Higher DP charges and Demat AMC compared to pure discount brokers

ICICI Direct FAQs

What is the ICICI Direct 3-in-1 account advantage?

It links your ICICI Bank Savings Account, Demat Account, and Trading Account together. Funds never leave your savings account until an order is executed, and stock sales can be credited to cash within 30 minutes via e-ATM.

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